Meet us

Todd Appleton – Owner & Stylist

Todd had been working in the North Wilmington beauty industry for nearly 30 years when he founded Todd’s in 2004. He believes that education is the key to success – in fact, he has been an active participant in continuing education classes and workshops at the Redken Exchange in New York, the Vidal Sassoon Academy in London, and a number of Goldwell color classe.. “Never stop learning!”

Joanne Clements – Senior Stylist

Joanne Clements has been in the hair industry for over 30 years and is a Delaware native. She has always enjoyed and been very passionate about being a hair stylist. She truly enjoys the artistic, creative adventures of hair styling, cutting and coloring.. “I love the challenge of re-creating someone’s style and watching the smile on their face!”

Vizma Lipouski – Master Stylist/ Colorist

They told me I could be anything I wanted. I wanted to make people feel beautiful, so I became a hairstylist!” Vizma Andersone has 32 years experience in the global beauty industry, with several accreditations including a master diploma from Latvia, a Global Education Diploma from Vidal Sassoon, and is licensed as a stylist in New York, Pennsylvania, and Delaware. Prior to working in Delaware, Vizma worked as a hairstylist in New York City, and is skilled in cutting, blowdrys, coloring, and balayage.. “It’s a beautiful thing when a passion and career come together.”

Kevin Castaldi – Master Stylist/ Colorist

Lisa Challenger – Master Stylist/ Colorist

Lisa has been a master stylist/colorist and salon educator for over 25 years. She has trained extensively with Goldwell and KMS. She loves spending time with family and friends, and she supports the arts, especially live theater. “Hair color is an accessory you can change”

Denise Alessandrini – Senior Stylist

My dream and ambition was to be a hair stylist ever since I was 6 years-old. After 40 years in the business, I’m thankful that I made that decision. I enjoy being in the customer service business and the interaction with my clientele. Dealing with the varied personalities of my clients isn’t something they teach in beauty school, but it’s probably the part of this business I enjoy most.

Toddy Woodland – Senior Stylist

Being a stylist has always been my dream. I enjoy all aspects of the salon, especially the friendships that develop and trust built over the years together and the artistry and creativity when working with hair. I can also be found on the spa side of our salon, providing a safe and quiet place to relax while getting manicures, pedicures, and reflexology. Other services include facials and waxing.

Anna Brownlee – Senior Stylist

I have been in the cosmetology business for over 45 years. I knew at a young age that this was my passion. I totally enjoy working with the public and seeing so many transformations. The connection with clients over the years is so rewarding. I feel like part of their family. What a wonderful feeling to see a nice smile.

Sue Haley – Senior Stylist

I have been a hairstylist for over 25 years. From an early age, I was always playing with hair. The relationships I’ve built with my clients over the years are something I cherish. It’s truly a great feeling making clients feel welcome and beautiful. “Life is too short to have boring hair”

Virginia Mas – Front Desk

Tiffany Wilcosz – Junior Stylist

Jenni Clark – Stylist

Sandy Seidel – Senior Stylist

Social butterfly Sandy Seidel has been a long time stylist and waxing tech, with over 50 years dedicated to her profession. Her extensive experience includes completion of classes at Vidal Sassoon, Roux, and Clairol as well as owning her own salon. Sandy is active in numerous non-profits and clubs, and also enjoys sewing, gardening and bowling. “No matter what age you are, be happy inside and out.”

Allan Jones – Senior Stylist

Allan Jones has been working his magic in the Delaware beauty industry for over 40 years, including 25 years as a salon owner. He enjoys history and visiting museums in his spare time and is our resident pop culture expert. While at the salon, he especially enjoys working with color and using his profession to bring out clients’ natural beauty.

Susan Rapine – Senior Stylist

When asked her philosophy on style and beauty, Susan says, “There is beauty in everyone, and I get to showcase it!” She has certainly done so in her 3+ decades in the beauty industry, with accomplishments including working in sales, skincare and makeup, as well as attending the Vidal Sassoon hair cutting school and even owning and managing her own successful salon for over 20 years. Ask any one of her long-time, dedicated clients about Susan and they will surely sing her praises!

Lyn Kaufman – Senior Stylist

Lynda Kaufman is a lifelong resident of Delaware with a love for animals, theater, and of course, being a hair stylist. Her extensive career has seen many trends come and go, but she has always enjoyed everything about cutting, coloring, and styling. Lynda believes that as far as beauty goes, you should do whatever makes you happy – she likes to see all of her clients leave with a smile!